Thinking about how to get your business found online in Derry?
You’re not the only one, plenty of local business owners are in the same position. Whether you’re just getting started or have been in business for years, standing out online has never been more important. The best part? You don’t need to be a tech expert or break the bank to start getting noticed. In this post, we’ll share some straightforward, practical tips to help you boost your online presence, starting right here in Derry.
Why Being Online Matters (Even Locally)
It’s easy to think that if most of your customers are local, you don’t need to worry too much about your online presence. But that’s where a lot of businesses slip up. Even here in Derry, people are turning to Google, Facebook, Instagram and even TikTok first when they’re looking for a service or somewhere to spend their money. If you’re not showing up, there’s a good chance they’ll go to someone who is.
Here’s why it matters.
People search locally all the time.
When someone types “plumber in Derry” or “best coffee shop Derry” into Google, you want your business to show up. If it doesn’t, someone else’s will.
It helps you look the part.
A decent website or active social media tells people you’re a real, reliable business. It gives them confidence that you’re still trading and worth getting in touch with.
Most people check you out online before they call.
Even if someone hears about you from a friend, the next thing they’ll do is look you up. If they can’t find anything, or what they do find looks out of date, you could lose that customer before you even knew they were interested.
Your online presence works while you don’t.
You might shut the doors at 5pm, but your website, Facebook page or Google listing keeps going. It can answer questions, show off your work, or even take bookings when you’re fast asleep.
So whether you run a café, fix boilers, cut hair or offer counselling, having your digital presence sorted can genuinely help bring more people to your door.
Simple Ways to Help More People Find Your Business Online
There’s no overnight fix when it comes to getting noticed online, but there are a few key things that really move the needle when done well. Here’s where to start:
Get your website in order
Think of your website as your digital shopfront. It should be clear, easy to use, and tell people exactly who you are, what you do, and how to get in touch. Make sure it works well on phones, loads quickly, and includes the basics like services, contact details, and a bit about your business. If you can include terms like “web design near me” or “coffee shop Waterside” naturally in your content, even better.
Set up your Google Business Profile
This is one of the most important tools for local businesses. It’s what pops up when someone Googles you — showing your location, opening hours, reviews, photos, and more. A well-filled out profile with good reviews can really help you stand out. Don’t forget those reviews as well!
Use local search terms on your site
People often search by area, so it’s worth using location-based keywords in your website text. If you’re a dog groomer in Derry, for example, phrases like “dog grooming in Derry” should show up naturally throughout your site — not just on one page.
Get listed in the right places
Websites like Yelp, NI Business Info, and local directories can help people find you. Make sure your name, address, phone number, and website are the same everywhere — that consistency really helps with local search.
Be active on social media
You don’t need to post every day, but regular updates on Facebook, Instagram, or even TikTok can show that your business is active and approachable. Share offers, behind-the-scenes snaps, customer stories — whatever feels natural for your brand.
Ask for reviews
Reviews are powerful. They build trust and help with local search rankings. Happy customers are usually glad to leave one, especially if you make it easy by sending them a quick link to your Google or Facebook page.
Want to get your business found online in Derry?
Whether you’re starting out or just need a boost, we’ll help you get noticed with a clear, professional online presence that works.
Final Thoughts: Start Small, Stay Consistent
You don’t need to do everything at once and you definitely don’t need to do it perfectly. Start with one or two of the tips above, like setting up your Google Business Profile or updating your website, and build from there. Even small changes can make a big difference over time.
The key is to stay consistent. Keep your info up to date, post the odd update, and make it easy for people to find and contact you. If you do that, you’re already ahead of a lot of other businesses.
Want to learn more about what we do? Check out our Recent Projects to see how we’ve helped local businesses like New Beginnings Scan and Solas Hypnotherapy get noticed online. Have a browse and get inspired!
